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A global legal perspective on data protection relating to advertising and marketing

Jaime Mantilla

Ecuador does not have a Data Protection Law; however, the Constitution recognizes and guarantees the protection of personal data, establishing that the authorization of the data owner is necessary for any collection, filing or dissemination.
In addition to the constitutional regulations, there are regulations scattered in various legal instruments that refer to the protection of personal data for specific issues, with some inconsistencies and without procedural rules, such as the Organic Telecommunications Law, the Monetary and Financial Organic Code and the Public Data Registration Law.

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